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Savour
Savour Brand Manual
History
Slogan
Logo : word " Savour" with logo
Products = 1 sku , focus on serum
Color Green
Type Font
- Logo Font =
- Text Font Capital =
- Text Font small letter =
- Text Font Relax =
Style - old style
Desired Target Group
- Asian Tourist from Overseas (Thai, Chinese)
- Local Asian ( Student ,House Wife)
- Local Australian & others
- Educated customers ( in overseas) who like Australian products
- Middle to up market customers in Asia
Desired Age Group
Retail Price Range
$ 15-$35
Brand Character
- High quality products(GMP) from Australia
- Pure & Natural Ingredients from green country (Australia)
- Support Eco-living environment
- International Brand with Affordable price
Brand Emotional
- Sweet & traditional approach
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