1995 : Develop brand logo
1997 : launched 5 new health food products
1999: Launched Life Spring Franchise in Thailand
2005 : Cooperate with GD1 in Thailand to produce Life Spring Spirulina
2006 : Extend products line to budget Life spring cream
2008 : Export to Indonesia
Slogan
Logo : word : Life Spring + Palm Tree Logo
Products = 15 sku
Color
Natural green Dark
= 40%
Natural green Light
= 20 %
Natural brown
= 20 %
Gold
= 5%
Orange
= 5%
***Life Spring color = Natural tone Green & Gold
Type Font
- Logo Font
=
- Text Font Capital
=
- Text Font small letter
=
- Text Font Relax
=
Style
Modern & Contemporary (Eco - friendly)
Trustable Look
Unisex & simple (Natural look)
Desired Target Group
- Asian Tourist from Overseas (Thai, Chinese)
Sell to Duty Free & Souvenirs shops
= 60%
- Local Asian ( student ,House wife)
Sell to Souvenirs & Direct Sale
= 30%
- Local Australian & others
Sell to Chemist & Health Food Store
= 10%
- Educated customers who like Australian natural products
- Middle to up market customers in Asia
Desired Age Group
Most age between 15-50
Retail Price Range Brand Character
High quality products(GMP) research from Australia
Pure & Natural Ingredients from green country (Australia)
Support Eco-living environment
International Brand with Affordable price
Brand Emotional
True Healthy doesn't need too much chemical
Be prepare for energy & water shortage ( solar system,
how to use less water , make your own organic manual)
Life Spring
Brand in customers eyes
The logo - Palm tree Green & Gold
Quality Health Food & Vitamin from Australia
Eco- Living friendly company
Money Back guarantee
Promotion Gift
Book about Natural Health and Eco- Living
Diary - exercise program , calendar
Exercise equipment (portable)
Sport shirt & cap , Cotton Eco shopping bag
Promotion Tester
2% free trial sample for W/S customers
Sending trial sample for VIP member Customers
Advertising channel( budget 5%)
- Local Asian newspapers & Magazine
= 50%
- Over sea fashion magazine
= 20%
- Brochure
= 10%
- Poster at the shop a4,a3,a2
= 5%
- Info at Paper Bag
= 5%
- Info at inner box , insert description
= 5%
- Shelf talk ,flying sign
= 5%
Research
customers use of different brand (%)why?
what are customers problems (weight,cancer,heart,diabetes
eco - living & exercise
Training
Focus on individual Health improvement
(package for customers = special discount)
product knowledge for salesperson / bullet point
Case study of individual improvement of customer
Run training every month , to recruit new direct sale
